Zeroing In On Your Subject 

One of the most {significant|important|vital} rules of e{-book|lectronic book|Book} writing is {target|focus}ing {sole|on}ly on the {topic|subject} {at hand |to hand}. If you had {bought|purchased|acquired} an info{rmation|} product about {the way|the best way|how} to avoid a divorce, you would{n'| no}t expect to see a recipe for children's play dough to pop up in the text, now would you? {Of course|Naturally} not! 

The {people that|people who|folks that} will be {purchas|buy}ing your e{lectronic b|B|b}ook {have no desire|do not want|don't want} to {waste their|squander their|waste} time on info{rmation|} that{'| i}s {unimport|irrelev}ant to the {topic|subject}. They paid their {cash|money|money} to read {about|up about|all about} one thing! They are {trying to find|looking out for|looking for} {answer|solution}s to their problem or a{ reply|n answer| response} to the question that{ ha|'}s been bugging them - and they {need|desire|want} these solutions and answers as fast as {possible|is humanly possible|is possible}! 

You {definite|absolute|real}ly must be {explicit|precise|specific} with your subject 

The more {explicit|specific|precise} the {topic|subject} is, the {easier|less complicated|simpler} it {is going to|will} be for you to {sit down|take a seat|sit} and write about the {topic|subject}s that {folk|folks|people} are desperate to {discover|know|find out} more about. A {precise|particular|specific} {topic|subject} is also going to {steer|guide|lead} more {folks|folk|people} to you when the time comes for you to {promote|market|push} your e{-book|Book|lectronic book}. 

Your intended audience will find you on{ the internet|line| the web} by doing a search for a keyword or a key{phrase|word phrase|-phrase} which, to them, {is relevant|has relevancy} to the {topic|subject}. If some{one|body} was {search|hunt|look}ing for info{rmation|} on candle making, {for instanc|as an exampl|for exampl}e, they{'d| might| would} go to a search {engin|websit|sit}e and type in - 

"How to make candles" which is a{ very| particularly|} {specific|particular|explicit} {keyword phrase|keyphrase|search term} {that will|that may|which will} bring back the {kind|type|sort} of results {they|that they|which they} are {looking out|looking|on the lookout} for. 

If that person typed in the {keyphrase|search term|search phrase} "crafts" they{ might| would|'d} {finally|at last|eventually} find some {instru|dire}ctions {on how|concerning how|on the best way} to make candles, but these {instru|dire}ctions would be {mixed in|mixed together|jumbled in} with a {ton|heap|whole lot} of other {instru|dire}ctions for soap making, beading, decoupage, tole painting, and a {large number|bunch|host} of others! They {chose|selected} a{ keyphrase| search term| search phrase} that{'| i}s much too {large|broad|wide}, and would {likely|doubtless|probably} stop their search in disgust after a page or {2|two} of results if they{ ha|'}d not found what they were {searching for|attempting to find|looking for}. 

It{'| i}s a heady feeling to take a{n idea| concept|n idea} that was born in your head and create an info{rmation|} product out of it without the {sort|kind|categorie}s of {restric|limita}tions and rules that you {would|would need to|would have to} {abide by|exist by|agree to} if you were {writing a novel|writing a book|creating a novel} for submission to a publishing company. Writing your own products gives you a {sense|feeling} of {freedom|liberty} and creativ{eness|ity} like no other I know of. 
